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The latest social media marketing tips, tools, and resources.

Network 2014 Inspirational, Empowerment, Professional Networking Conference Held on May 3rd

On May 3rd, the Georgia International Convention Center will be hosting this year’s Black Network Inspirational, Empowerment, and Professional Networking Conference. The purpose of the event is to uplift and enable black professionals and entrepreneurs. Event organizers encourage business owners, future entrepreneurs, senior management, professionals and company decision-makers to attend. This will be an excellent…

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Is Your Small Business Racing Toward the Social Media Revolution?

Social media marketing is more than just a fad. It is now safe to say that this ever evolving phenomenon is here to stay. This enhanced way of marketing  goods and services is known as the new industrial revolution of our generation. The growing number of social media platforms that are available today, have not only helped to set the pace but also operate as vehicles…

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Tips on How You Can Self-sustain for 72 Hours in an Emergency

A great deal of time must pass before the city of Atlanta will be able to put behind it the chaos that took place due to the snow and ice storm of February 2014. Atlanta native, Allison Bailey agrees. She was one of thousands of motorists who were directly affected by the storm. “I had to pull over on the side of…

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How to Network for Career Success and Win

Many statistics have proven that a person’s ability to network is a highly valuable life skill and can open up a world of professional opportunities. Although the most obvious benefit of networking is career advancement, there are many other benefits  as well. The art of networking can enhance the growth and proficiency of job seekers and entrepreneurs. It improves…

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How an Atlanta Boutique Sees ROI From Social Media Marketing Strategy

According to Social Media Today, eight out of ten small businesses are now using social media in order to market their services. They are doing this in order to  both engage with current customers and to  build relationships with prospective target markets. Susie Simpkins owns the Atlanta based store, Embellish Boutique. Embellish is a consignment shop, which specializes in plus-size clothing…

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New Facebook find: Kennesaw area Embellish Boutique

As a chick with curves, I know the difficulty of finding cute and trendy clothes that celebrate my body without spending an arm and a leg to get them. This task became daunting until I stumbled upon the Facebook page of Embellish Boutique one afternoon. Embellish is located about fifteen minutes outside of Atlanta, in Kennesaw, GA. To…

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Hey, Job Seekers, LinkedIn is Your Friend!

Recently, I met up with Melissa Williams in order to give her the final draft of the cover letter and resume that I wrote for her. She retained me about a week prior in order to write an effective resume that would help her make a major career transition.  Melissa had just earned a certification as  a pharmacy technician. In recent weeks, she had become…

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Develop a career winning personal brand

 Most businesses find it difficult to achieve any type of quantifiable success without making an investment into a marketing strategy. In today’s business world, marketing is the best way that any given company can gain the much-needed attention to sell services and thrive. Although a savvy business strategy, marketing is no longer just an obvious need for growing companies. Job seekers are realizing…

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Balancing the ease of social media while building relationships with a human touch

Since the dawn of the information age, the two concepts of marketing and technology have gone hand in hand. It all started with the printing press which was used with the sole purpose of printing large amounts of material in order to reach the masses. Now, with today’s new digital marketing platforms like Twitter, Facebook…

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