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The latest social media marketing tips, tools, and resources.

How to Network for Career Success and Win

Many statistics have proven that a person’s ability to network is a highly valuable life skill and can open up a world of professional opportunities. Although the most obvious benefit of networking is career advancement, there are many other benefits  as well. The art of networking can enhance the growth and proficiency of job seekers and entrepreneurs. It improves…

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How an Atlanta Boutique Sees ROI From Social Media Marketing Strategy

According to Social Media Today, eight out of ten small businesses are now using social media in order to market their services. They are doing this in order to  both engage with current customers and to  build relationships with prospective target markets. Susie Simpkins owns the Atlanta based store, Embellish Boutique. Embellish is a consignment shop, which specializes in plus-size clothing…

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New Facebook find: Kennesaw area Embellish Boutique

As a chick with curves, I know the difficulty of finding cute and trendy clothes that celebrate my body without spending an arm and a leg to get them. This task became daunting until I stumbled upon the Facebook page of Embellish Boutique one afternoon. Embellish is located about fifteen minutes outside of Atlanta, in Kennesaw, GA. To…

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Hey, Job Seekers, LinkedIn is Your Friend!

Recently, I met up with Melissa Williams in order to give her the final draft of the cover letter and resume that I wrote for her. She retained me about a week prior in order to write an effective resume that would help her make a major career transition.  Melissa had just earned a certification as  a pharmacy technician. In recent weeks, she had become…

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Develop a career winning personal brand

 Most businesses find it difficult to achieve any type of quantifiable success without making an investment into a marketing strategy. In today’s business world, marketing is the best way that any given company can gain the much-needed attention to sell services and thrive. Although a savvy business strategy, marketing is no longer just an obvious need for growing companies. Job seekers are realizing…

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Balancing the ease of social media while building relationships with a human touch

Since the dawn of the information age, the two concepts of marketing and technology have gone hand in hand. It all started with the printing press which was used with the sole purpose of printing large amounts of material in order to reach the masses. Now, with today’s new digital marketing platforms like Twitter, Facebook…

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