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The latest social media marketing tips, tools, and resources.

The Power of SEO – Search Engine Optimization Part 1

It’s hard to keep up with the rapidly changing trends of social media and content marketing. This is especially true for small business owners who have enough on their plate as it is. Search engine optimization, or SEO, is one of those terms thrown around by marketing managers to their clients, that most do not…

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How Can Women Leverage Personal Branding in this Digital Age?

Claiming Your Own Branding in this Digital Age   The term Personal Branding has been used since the late 1990’s when a man by the name of Tom Peters wrote an article entitled, “The Brand Called You.” The article, which was published in Fast Company Magazine introduced the idea that everyone is a brand and because…

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How to Use White Papers to Grow Your Content Marketing Strategy

  We are continuing with our Content Marketing series. In this article, we are sharing ways to use white papers to grow your content marketing strategy. Still unsure about what a Content Marketing Strategy is all about? Then, click this link and read our introductory article that outlines the definition of content marketing and its many benefits. According to…

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3 Reasons Why Your Company Needs a Content Marketing Strategy: Infographic Included

Is Content Marketing still a phenomenon to you? Are you wondering if there is a real ROI to it? Here are 3 reasons why your organization should have a content marketing strategy: Content marketing is more than just the new buzz word flying around the social media marketing circuit these days. In fact, a solid…

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Body Conscious Training Equips Women for Self-Defense Success

  Merrill and Sheryl Sinclair own and operate Body Conscious Training and Sinclair’s Kyuki-Do Martial Arts Studio. The Dallas, GA based fitness facilities are dedicated to helping individuals from all walks of life lead fit and healthy lifestyles. “We are for everyone because we have an environment of encouragement and not judgment. We want anyone,…

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3 Reasons Why Your Business Should Be Blogging

Whether you’re a start-up or an established corporation, chances are you’re wondering if blogging is worth your time. Generally, “blogging” is referred to as an online journal or diary. More recently, however, blogging has become a dynamite tool for businesses. When updated regularly, blogs can be an extremely cost-effective marketing method that boosts your credibility…

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5 Tips on Measuring the Return on Investment of Your Social Media Marketing Strategy

Some still believe that it is difficult to measure the value of social media when it comes to utilizing it to market goods and services. Some feel that measuring its value is difficult, or even impossible. Well, I am here to lay this misnomer to rest and at the same time, give you the assurance that the benefits of social…

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5 Instagram Tips for Marketing Your Business

Instagram has grown into much more than a photo sharing tool. For many  businesses, this relatively new social media platform has become a very important vehicle. Many are utilizing it to usher their company’s brand in front of the 200 million users who login to it every single day. This tool can help you define your brand positioning…

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Affirmative Action Guidelines and Procedures: Is Your Company Compliant?

The existence of a clear and defined affirmative action plan is critical for organizations that do business with the federal government. A solid plan establishes guidelines for recruiting, hiring and promoting women and minorities to avoid employment discrimination.   The intention is to give opportunities to groups that have been traditionally discriminated against. These plans are vital because…

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