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5 Tips on Measuring the Return on Investment of Your Social Media Marketing Strategy

Some still believe that it is difficult to measure the value of social media when it comes to utilizing it to market goods and services. Some feel that measuring its value is difficult, or even impossible. Well, I am here to lay this misnomer to rest and at the same time, give you the assurance that the benefits of social…

5 Instagram Tips for Marketing Your Business

Instagram has grown into much more than a photo sharing tool. For many businesses, this relatively new social media platform has become a very important vehicle. Many are utilizing it to usher their company’s brand in front of the 200 million users who login to it every single day. This tool can help you define your brand positioning…

Affirmative Action Guidelines and Procedures: Is Your Company Compliant?

The existence of a clear and defined affirmative action plan is critical for organizations that do business with the federal government. A solid plan establishes guidelines for recruiting, hiring and promoting women and minorities to avoid employment discrimination. The intention is to give opportunities to groups that have been traditionally discriminated against. These plans are vital because…

Shopify Makes E-Commerce Success Simple

Many benefits come along with conducting business within the e-commerce landscape. These include convenience, accessibility and reduced costs. Because of these inherent perks, e-commerce is a very attractive operating space for a growing number of savvy retailers who are reaching large amounts of on-line consumers. Forrester Research recently released their five-year online retail forecast which predicts online retail sales in the US to reach $294 billion…

5 Pinterest Tips and Tools to Grow Your Business

Social media has the potential of providing organizations with endless opportunities along with an abundant set of advantages. This is especially true when it comes to leveraging online platforms such as Twitter and Facebook in order to conduct business and market products and services. These perks come with the viral nature of social media. Organizations…

How to Measure Your Social Media’s ROI

Do you spend your time trying to convince others on the value of social media? Here is a must read guide on how to convey the value of an effective social media strategy. Organizations that have a resonating online presence is better off than those who are nowhere to be found online. Aside from…

5 Ways The Golden Rule Can Be Implemented into Your Social Media Marketing Strategy

The Golden Rule is more than just an age-old adage. This important principle helps to separate all of man-kind from the animals that survive on pure instinct alone. This is because The Golden Rule forces each of us to stop and become introspective and in turn prompts us to come to the realization that we…

5 Ways to Use YouTube in Your Social Media Marketing

Your ability to incorporate YouTube into your company’s social media marketing strategy will land your business on the front lines of the ever evolving digital marketing phenomenon. Your audience wants to see visuals and graphics just as much as they want to read content. If launched properly, an effective YouTube strategy will help place your organization as a leading expert in your industry. Implementing…

5 Tips on Starting a Podcast to Market Your Business

Benefits of podcasting for your business Podcasting is not a platform that will make you instantly rich. If you think that you will even become slightly well off from podcasting alone, you need to think again. People who strike it rich from podcasting alone are very rare. Podcasting should…

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Affirmative Action Guidelines and Procedures: Is Your Company Compliant?

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