Many benefits come along with conducting business within the e-commerce landscape. These include convenience, accessibility and reduced costs. Because of these inherent perks, e-commerce is a very attractive operating space for a growing number of savvy retailers who are reaching large amounts of on-line consumers. Forrester Research recently released their five-year online retail forecast which predicts online retail sales in the US to reach $294 billion in 2014, or about 9% of all sales in the US.
The rapid growth of e-commerce is due to the increased use of mobile devices (including tablets and smartphones) among individuals. Another positive is that buyers are spending more money when they buy products on-line. Also, the ease and global reach associated with setting up an on-line store along with improving technology among e-commerce platforms helps as well. E-commerce also provides huge assortments of products, at comparable, often lower, prices than physical stores, with 24/7 access and often free shipping. Shopify is a platform that enables people and businesses to realize these benefits.
Shopify does a great job of simplifying the e-commerce website building process. It does such a great job that the platform is the driving force behind over a staggering 100,000 stores worldwide, and has helped sell over $4,000,000,000 worth of merchandise online. The platform has a sleek interface, plenty of professional templates and built-in features and apps. In a blog post the CEO, Tobias Lutke said that Shopify is now home to businesses from over 150 countries. It hosts small mom-and-pop shops, big brands like Google and Tesla, and everything in between.
Here is a Shopify video that shows how easy it is to setup an on-line store:
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