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The latest social media marketing tips, tools, and resources.

How to Make LinkedIn Work For You

Are you looking for new ways to grow your business with LinkedIn? Do you know the proper LinkedIn etiquette for growing a valuable network? I started using LinkedIn back in 2005 during my first job out of college as a recruiter for the finance industry. The platform was an ideal tool that I used for…

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The Importance of Uncovering Your Brand Personality

Have you identified your brand? What is your brand personality like? Is it whimsical? Assertive? Luxurious? We are continuing on with our branding series (click here to read our article on the importance of a personal brand) with the second concept of branding: Your Brand Personality. Each person that you meet has their own unique and defining…

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Personal Branding is Key Before You Begin Your Social Media Marketing Strategy

  Social media marketing provides real estate professionals with many benefits when it comes to marketing and growing a sustainable business. These benefits stem from our ability (unlike ever before) to get our message in front of an endless number of people who represent our target markets and ideal clients. Social media also provides us…

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Small Changes in Your Business Leads to Big Results

The definition of insanity is doing the same thing over and over again and expecting a different result. If I can be totally honest with you, I have felt a little bit of insanity when it comes to my business and its trajectory lately. Don’t get me wrong, I love helping people achieve their business…

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Simple Ways to Engage With Your Social Media Followers

Are your efforts on social media engaging people? Is your audience on social media platforms excited about your brand? Is your social media content being engaged with and consistently shared?   You might have thousands and thousands of Facebook, Twitter, Instagram, and Pinterest followers, but if those people don’t do anything with your brand or…

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Podcast Interview: How to Network with LinkedIn

Dr. Taunya Lowe chats with Shantha Wetterhan, LinkedIn expert and CEO of Competitive Edge Social Media Marketing as she offers some strategies on how to effectively network on line, specifically with the use of Linkedin. Check it out here!

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5 Huge Benefits of Live Streaming Video

Live Streaming video is a powerful way to share your brand story, build relationships with target market audiences and grow a loyal fan base. With live streaming all of these objectives are met in real time. This allows businesses to deliver a relevant message to the right person at the right time. Live streaming video…

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INFOGRAPHIC: 11 Smaller Social Media Apps Poised to Break Out in 2016

While social media platforms race against each other to stay on top, new and upcoming apps seem to pop up every day to cater to the various socializing needs of connected consumers. Interest in social media and instant messaging apps continues to increase, which means consumers are constantly looking for niched platforms for more interactive…

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How to Write Your LinkedIn Headline

With over 433 million members worldwide, LinkedIn is an excellent social media platform to be used to grow your personal brand, collaborate with others in your industry and reach and engage with  leads, prospects and customers. Before you begin leveraging the many benefits that LinkedIn has to offer, it’s important to establish your personal brand. You…

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