Although Facebook is still one of the most popular social media sites of all time, many Real Estate professionals struggle with the concept of leveraging the platform effectively in order to grow their businesses. Currently, Facebook has 2 billion monthly active users, and your leads, prospects and referral sources are most likely using it. This means that you can’t afford to turn your back on the power of Facebook marketing for real estate.

Make your time on Facebook count by applying the following tips that will help grow your Facebook marketing strategy.

Use The Correct Ads

Choosing the correct ad format can do wonders for your real estate social media marketing results. Using the Facebook Ads Manager proves to be the most effective way to reach your target audience with ads on Facebook. Much different than boosting a post, Facebook ads manager is a tool that allows you to better set up, manage and track your ads from one dashboard with ease.

Improve Targeting

Facebook allows business owners to reach more interested consumers through targeting. Before setting up your targeting groups, you have to consider their location, demographics, behavior, and interests. When creating an ad, be sure to set the location based on the region where you are selling real estate properties. Before you get started with marketing with Facebook, do some research on your target audience. Ask yourself if you are targeting prospects based on age. Have you clearly identified the people you want to reach based on their income? Have you identified the behavior of home buyers around your area? Deciding on who you are trying to target, whether it’s buyers or sellers beforehand will generate more effective ads.

Incorporate Videos

Video content is one of the most engaging forms of online marketing available today. However, many of the real estate professionals that I talk to about it think that it’s intimidating and challenging. Posting videos on your Facebook page may take a lot of effort and courage at first, but the rewards will be worth it. According to WordStream, 45% of people watch more than an hour of Facebook or YouTube videos a week. If done properly, videos will not only show the essence of who you are as a professional but help you to build trust and credibility with your audience.  They can also give interested homeowners a realistic view of any property that you have listed.

Have a Strategy and a Plan

Behind every real estate marketing strategy is a well thought out plan. There is no real way to track success without a way to establish objectives and goals. Having a written plan of action when it comes to your Facebook strategy will help you reach your goals quicker. Part of this plan should also include a content calendar. This calendar will incorporate all of the articles, graphics, and videos that you plan on posting on your Facebook page. I use Google Sheets to keep a calendar of the content that I plan on posting for the entire week.

Establish Trust Through Testimonials and Reviews

People will make the decision to do business with you because of a certain level of trust that they have in you. It’s one thing to claim that you’re business is the best, but hearing it from a satisfied customer can help your business in many ways. Don’t let positive feedback and good customer reviews go to waste. Be consistent in asking happy clients to leave a 5-star review on your Facebook page.