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Our Blog

The latest social media marketing tips, tools, and resources.

5 Huge Benefits of Live Streaming Video

Live Streaming video is a powerful way to share your brand story, build relationships with target market audiences and grow a loyal fan base. With live streaming all of these objectives are met in real time. This allows businesses to deliver a relevant message to the right person at the right time. Live streaming video…

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INFOGRAPHIC: 11 Smaller Social Media Apps Poised to Break Out in 2016

While social media platforms race against each other to stay on top, new and upcoming apps seem to pop up every day to cater to the various socializing needs of connected consumers. Interest in social media and instant messaging apps continues to increase, which means consumers are constantly looking for niched platforms for more interactive…

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How to Write Your LinkedIn Headline

With over 433 million members worldwide, LinkedIn is an excellent social media platform to be used to grow your personal brand, collaborate with others in your industry and reach and engage with  leads, prospects and customers. Before you begin leveraging the many benefits that LinkedIn has to offer, it’s important to establish your personal brand. You…

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4 Ways Periscope Can Grow Your Brand

Are you looking for more ways to better engage with your target market? Are you using Periscope to grow your brand recognition, leads and sales? Currently, there are 10 million Periscope users in the world. What’s even more astounding is that 1.85 million of these users logon to this popular live streaming app each and…

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How to Rock Your Houzz Profile

This exciting age of technology in which we live has led to many conveniences. One popular convenience is online shopping which allows consumers to shop for and receive goods and services right from the comfort of their own homes. Social media websites like Pinterest and Facebook have integrated purchasing functions that change the way that consumers shop…

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The Importance of Establishing a Buyer Persona

Say you want to buy a new puppy. What is the best way to go about preparing for that purchase? You could go to your nearest pet store and fork out upwards of $1,000 on one of the puppies they have available. While you’re there you may purchase a big bag of dog food they’re…

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How to Grow Your Holiday Sales with Pinterest Marketing Expert Anna C. Bennett

I had a blast interviewing Pinterest Marketing Expert Anna C. Bennett. I interviewed her on The Competitive Edge Show via blab. Anna shared her insight on how to grow sales this holiday season with Pinterest! Subscribe to The Competitive Edge Show HERE! Anna Bennett is the owner of White Glove Social Media and co-founder of True North…

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Infographic: How to Improve Your Twitter Strategy

Do you have a Twitter account but not quite sure how to use the platform? Would you like to grow your following leads and prospects with Twitter? Twitter is a major social media platform with incredible reach. There are 100 million people who login and use Twitter daily. Twitter is an excellent vehicle that you can use to…

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How to Build a Valuable Network and Grow Your Business with LinkedIn

As a business owner, your number one priority for social media is to build and strengthen your online presence. Your brand is a powerful reputation that you set in your industry, and LinkedIn is the perfect tool for expanding it. In the past, LinkedIn was only associated with finding a job. Now, you can do…

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