Millennials have made an impact on the real estate industry and people are going crazy (in a good way).

According to Zillow's consumer housing trends report, half of today's homeowners are millennial or those under 36 years old, and half of the sellers are under 41.

What does this mean for real estate? This means you will have to overhaul your digital marketing strategy if you want to reach out to these new breed of buyers and sellers. Traditional marketing techniques won't work on them because this generation grew up in the digital age. Their buying process is a lot different from the generations before them so it is crucial to adjust your strategy when marketing to millennials.  

And the best platform to reach out to these millennials is through social media. Social media is a very dynamic and interactive platform real estate agents can use to market their services. Here are some ways you can reach out to millennials using social media.

 

Focus on videos.

Video is a very powerful medium. Millenials do not want to read what your house looks like, they want to see it for themselves. As Seth Godin said,  “Marketing is no longer about the stuff that you make, but the stories you tell.” Social video generates 1200% more shares than text posts and image posts combined.   And those who use videos reported revenue growth that is 49% faster than non-video users.  

 

Go mobile.

Most millennials are on social media and according to comSocre , 80% of social media time happens on a mobile device. Therefore it is important to make sure that all your social media content are mobile-friendly. Videos, images, thumbnails and other graphics should look good on mobile because that's probably where they're going to see it first.

 

Grab their attention.

4157% of young home buyers believe that home staging is important. So in order to catch the attention of these millennials, you have to show visually-compelling content. Don't focus on images. You can play around with your content to come up with a creative production. You can create slideshows, video tours or live open house.

 

Help them every step of the way.

Millenials are new to the real estate industry. In fact, 66% of the young home buyers are buying their home for the first time. They need all the help they can get and the best way to help them is through social media. Aside from providing helpful information (checklists, guides, reports, etc) , social media also makes it easier to connect with each other. Realtors can provide real real-timeonse to questions and create a meaningful relationship with millennial buyers and sellers.  

 

Be consistent

No matter what platform you are using, you should be consistent with the information and messages you are providing.

 

The generation of millennials represents  a different breed of buyers and sellers, that’s why real estate agents should adjust their marketing strategies to adapt to the changing trends. Realtors should realize the value of social media and how important it is in reaching out to this digitally-inclined generation.

 

If you liked this post, then I’m sure you’d feel the same way on this one: Simple Ways to Engage With Your Social Media Followers

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