Instagram: 3 Must Have Tools to Grow Your Strategy
Are you using Instagram for your social media marketing strategy?
Do you need better tools to manage this platform?
If you need to start from square one with using Instagram for your Social Media Marketing, check out our beginner post here: 5 Instagram Tips for Marketing Your Business.
Instagram has made a huge impact since launching in October 2010. There are now 200 Million Monthly Active Users who have shared a combined total of 20 Billion photos on this platform to date.
More and more marketers are seeing the value in using Instagram for social media marketing. This social networking site has proven itself as a major platform to be on in order to reach leads, identify prospects and build relationships with key target market audiences.
Savvy brands are realizing that it’s not just a popular image sharing platform, but is also a key medium for brands to get their communication across to a huge number of followers. According to Ekaterina Walter on ClickZ, 67% of the world’s biggest brands now use Instagram.
If you’re not listed among this substantial number, it’s time to get started! I have outlined a few tools that will keep you on course with using Instagram with ease:
1. Iconosquare – Formerly known as Statigram, the founders of Iconosquare were among the first to get on the Instagram crazy train. Iconosquare is a tool that helps marketers drill down on key metrics about their Instagram accounts. It provides insight on the number of likes that you have, how well your community likes a particular photo and the number of followers that you gain or lose day by day. This tool can also help you manage your Instagram conversation better, by allowing you to send private messages. It also provides tips on optimizing your posts like the best time to post for the most engagement.
2. TOTEMS – Formerly Nitrogram, this is another tool that helps with weeding through your Instagram analytics. The tool takes things a step forward and provides key insights into understanding your audience and tracking specific Instagram campaigns. TOTEMS is great for helping brands to better understand their audience. You can also use it to get insight into your competitors and their campaigns.
3. Websta – Formerly known as Webstagram, Websta is an Instagram web viewer. It allows you to experience Instagram on your PC. You can follow and unfollow users, browse pics, see your followers and get feeds. I love this tool because it makes it so easy to navigate Instagram . I also like the Top 100 Tags feature (pic above). Websta can show you the trending hashtags of the moment. A smart strategy would be for you to use relevant hashtags from their list when posting on Instagram. This will help more people find your content better.
I hope this list helps! Hopefully, you will be able to use these tool to take Instagram by storm in no time!
Are you on Instagram? What tools do you use to be an Instagram Rockstar?
Leave Comments below and let me know!
I am just starting with instagram and have marked this page to read each one more in depth. thankyou
Thanks Sharon! Check back in and let us know how things go.
Awesome Sharon! Check back in and let us know how it goes.
I have to admit that I haven’t really been utilizing Instagram for my website. This is something that I will have to work on. Thank you for sharing.
Welcome Britnee! Just make a goal of using Instagram 10 minutes each day and grow from there. You will be amazed at how much your strategy will grow.
Yay! Glad your comment thing is working again! I had my instagram on private until fairly recently (I used my very first hashtag in March/April-ish, hahaha 😛 ). Will check these out!
Thanks so much Farrah! So exciting that you are embarking on the world of Instagram. You will be amazed on how much it can do for your branding.
I am going to have to check these out! I would love to be able to boost my Instagram!
Awesome K! Check out our other post: 5 Instagram Tips for Marketing Your Business. There are some tips there that can set you in the right direction.
I will be sure to do that! Thank you! 🙂
You can do it! A great way to start is to do themed postings. You can post similar eye catching pictures. The holidays are a great time for this!
I’m still working on transitioning my Instagram as a tool for my blog. As a lifestyle blogger, I’ve found it hard to use it to post relevant things for my blog. I do love Iconosquare and use it both for my job and for blogging.
That’s awesome Tiffany! Bloggers like you that have something beautiful to share do well on Instagram. It’s all about the pictures and there is a world of wealth when it comes to visually pleasing pics in the lifestyle arena.
These are great tips! I’m going to have to check these out! Thank you!
The trick is not feel like you have to do this all at once. Little by little is the key!
I am so happy to have these tips now. Instagram has always been a little bit on an enigma to me.
You can do it Ashley! It’s super easy once you get used to navigating it.
I definitely need to check these out because I promote my small business through Instagram.
That’s awesome that you’re using Instagram to promote your business! Wishing you many successes wit it.
I need to look into instagram, I’m slowly working my way through the different social media platforms.
It’s smart that you’re taking your time site by site. There is no need to get overwhelmed with more than you can chew. It’s a marathon and not a sprint.
Thanks, I really needed to hear that. It’s a marathon not a sprint’ is the best advice I’ve heard all week!
These are awesome! I have briefly used Iconosquare, but definitely not to its full potential. I have a fairly decent following on Instagram but I’m not really using it as an effective marketing tool, which I should be! One of the tasks on my to-do list this week is to create a solid social media plan for the first quarter of 2015, and Instagram is at the top of that list!
Great goal Ariana! Let us know how it goes.
First of all don’t consider this an advertising or spam, I’m trying to be helpful=) There’s a quite new, very efficient way to manage your account, especially when it’s linked to your business – fast-unfollow.com. When you add a large amount of users, some them won’t follow you back anyway, we all know that from twitter. So you have to unfollow unnecessary ones and keep those who liked you. If it’s a business scale than it’s usually impossible to accomplish manually. That’s why you need this service: it supports up to 5000 unsubscriptions per day, which is a unique result for such features. There’s also a free “trial” – you can unfollow 1000 people for free. With it I managed to increase the amounts of followers significantly, preserving high level of user engagement.