A Well-written Bio Can Drive More Leads for Your Business

Are you looking to grow your personal brand?

Do you know what a well-written bio can do for your business?

When you build a solid online presence, you make it easy for your leads, prospects, and clients to find you. This will give you a huge boost in being recognized and generating leads. A well-written bio can help potential clients get to know you professionally and personally. A good bio will position you as a thought leader, and allows your clients to decide if they can trust you or not. It can also help to showcase what you do well while setting you apart from your competition.

As people look for you, having an influence on what they see can give clarity and understanding of who you are. This is why it is important that give as much information about who you are and what you bring to the table when writing your bio.

Answer the following questions:

Who are you? What do you do? What value do you bring to the table? What sets you apart? Who are your ideal clients? What do you do when you are not working? 

Keeping your bio current and updated is the key to improving your overall SEO or Search Engine Optimization. Updating your bio semi-annually is the best way to achieve this.  Good SEO will help you get found easier online

Writing a bio does not have to be difficult. If you follow our tips, you can have it written in a weekend. It’s important to remember to keep your bio brief and to the point. Don’t be afraid to include things that make you sound personable, but try not to stay there. You should include what you do, why you are doing it, where you came from, who you are doing it for, and how you can do it better than another. 

A well-written biography will get you a head start on introducing yourself to the people you want to serve. Make sure you take the time to include insight into who you are and what you want to accomplish in your industry. Defining who your ideal client(s) is and communicating to that specific group will help you in writing your bio. It helps to have them in mind when coming up with content or writing your bio. This will help you come across in an engaging and personable way to your audience.

Don’t forget your headshot

Including a high-quality headshot is detrimental to your professional bio. Before your bio is read, your picture is the first thing to be displayed and showcased to your audience. Why not take the time to take a pick and choose how you want to be portrayed to your clients? Your audience will already get a sense of how much you care by putting effort into the quality of your headshot.

Taking the time to write your bio will definitely pay off in the end. People do business with people that they trust. Brand loyalty also begins online. Your bio will allow people to find you better and identify with you and the services that you offer.  This leads to more leads and a thriving business.

If you need help writing your own bio, grab our step-by-step guide here