Are You Using Google+ Like a Rock Star For Your Social Media Marketing?

 

Is Google+ considered last on your list of social media platforms that you prefer to use to market your business?

Do the words ‘I just don’t get it’ slip off your lips when someone mentions the word Google+?

Although Google+ is lesser known and many times misunderstood than its social media counterparts, the platform provides major benefits when it comes to growing your brand recognition and online presence.

Here is the secret sauce to using Google+ like a pro:

Secret #1 Just Start Using It
One of the main reasons that Google+ is so important is because of its ability to increase your SEO efforts. Just like YouTube and Gmail, Google+ is a family member of Google, which is the world’s most popular search engine. This means that Google+ is associated with search results and SEO. So, when it comes to SEO you can think of Google+ as a Google accessory that can help you achieve more reach and better online recognition.

When you use Google+, Google indexes the content that you share, repost and +1. This equals to faster exposure and better SEO. Every time someone mentions you on Google+, it creates a link from your content and back to yours which also increases your chances of exposure. Also, personalized search allows your content to populate in your contact’s online searches with ease when you post to Google+.

Secret # 2 Be Consistent
Just like any platform, an active presence is important for using Google+ for your social media marketing. High quality content that people search for and engage with goes nowhere if you are inconsistent in sharing it. You don’t necessarily have to post daily on Google+ to be considered a consistent contributor. As long as you are on the platform at least once per week, you will be able to have impact.

Short on ideas? Here are a few:
• Share photos of a new product launch or event that you recently attended
• Share blog articles that can help others in your Google+ community
• Share Facebook contest details or giveaways

Secret#3 Grow a Community
You can begin to connect with clients, prospects and industry colleagues by adding users to your circles. It’s important to provide meaningful content that can help and bring value to community members. Another way to grow your community is by interacting with the content of others in your circle. When it comes to social media, engagement is seen as one of the greatest compliments. Sharing and posting other’s content builds trust and loyalty among your Google+ community. This will also improve your visibility and leads to better SEO.

Google+ is still a mystery for many, but, it does not have to be for you. There are too many benefits that come with using it for you to shy away from this platform. Just take small steps and do at least one thing each day to grow your presence. Before you know it, you will soon be a Google+ rock star.