4 Ways Periscope Can Grow Your Brand

Are you looking for more ways to better engage with your target market?

Are you using Periscope to grow your brand recognition, leads and sales?

Currently, there are 10 million Periscope users in the world. What’s even more astounding is that 1.85 million of these users logon to this popular live streaming app each and every single  day. Major brands are paying close attention to these staggering numbers. Large businesses are dominating the app by using it to market their products and services. But, your small to mid-size business, doesn’t have to get left behind in the dust. Periscope can work for you too! There are many ways to effectively use the live-streaming app to grow your brand.

Here are 4 ways that you can harness the power of Periscope

1. Create a buzz around your new product releases

As a  live streaming app, Periscope can be used to reach a wide audience in real-time. This means that your business can use it to create excitement about a new product that is due for release. Periscope can also be used for live testing of products and services while at the same time giving potential customers a first hand experience of what’s to come. Building the hype around your new to be released products will drive sales. The beauty of this is that you don’t need a huge marketing budget or the exorbitant resources of the traditional marketing campaigns of the past.

2. Foster excellent customer service with Live Question and Answer sessions

It’s the age of information and poor customer service is something that brands cannot afford to ignore. Bad customer experiences can be shared widely through social media networks and the backlash alone is enough to sink a brand. Companies that want to thrive must actively engage with their customers and there is no better way to do it other than through live question and answer sessions. This helps firms to connect with their clients and address concerns. By doing so, organizations can tailor their services and products in accordance with their customers’ preferences.

3. Grow your Twitter following

With over 320 million users, Twitter revolutionized the social media space.  Individuals and brands alike constantly work to build their Twitter accounts and increase the number of followers that they have. This is a great benefit to them for two reasons; they can better engage with their customers and it also allows them to market their products and services at very small costs. Periscope live streaming app is a very effective method for you to use when trying to grow your Twitter account. If done properly, this strategy can eventually transform your internet traffic into real sales numbers. Small businesses with a small marketing budget will find this very beneficial..

4. A window into the happenings behind the scenes

Again, a small or medium-sized company may not have the resources to engage mainstream media services in offering their customers a behind the scenes tour of business activities. Periscope’s motto is do things people love. Live streaming is an ideal way to give clients with a window into their world. Smart organizations who do marketing well know that customers want to know more about the company whose products or services they buy. From a marketing point of view, this is definitely a gem. Periscope will help you pull back the curtains of your brand to generate brand recognition and loyalty.

Periscope is so valuable because it has arrived at a time when live streaming is growing and information  is disseminated at a faster pace than ever before. Although it’s being used by the bigger brands, Periscope can also be used by small and medium-sized businesses to engage with target markets and increase sales. A business that wants to prosper will take advantage of this current marketing trend. Periscope is a smart and creative way to connect more with your customers.

[author] [author_image timthumb=’on’]https://competitivebrand.com/wp-content/uploads/2014/02/Shantha-Headshot-1.jpg[/author_image] [author_info]Shantha Wetterhan is a certified social media marketing manager and digital content strategist. She is also an avid blogger and lover of all things social. She uses her passion for effective communication to engage and inspire audiences.[/author_info] [/author] [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]