How to Write Your LinkedIn Headline

With over 433 million members worldwide, LinkedIn is an excellent social media platform to be used to grow your personal brand, collaborate with others in your industry and reach and engage with  leads, prospects and customers.

Before you begin leveraging the many benefits that LinkedIn has to offer, it’s important to establish your personal brand. You must have a solid personal brand before you are successful in optimizing your presence on LinkedIn. One of the most important aspects of your personal brand is your LinkedIn headline. An effective LinkedIn headline will allow you to become more discoverable in LinkledIn search results and can help you stay top of mind when others are looking for professionals just like you.

LinkedIn gives you 120 spaces to use for your headline. Don’t forget to use that space to market yourself. Your LinkedIn headline should be about what you do as opposed to what you are. It should be memorable and enticing enough that people will want to click on your profile to find out more about you. Your headline is critical to your personal brand, because it tells people how you see yourself.

The default for a LinkedIn headline is your current job title. It is best to change it and re-write a headline that describes you the way that you want people to know you. Use the Best Terms for You to Be Found in Search. Using the right words  will increase the probability that your Profile will appear in a search for someone with your skills. This will also ensure an excellent LinkedIn headline that will attract and engage.

 

[author] [author_image timthumb=’on’]https://competitivebrand.com/wp-content/uploads/2014/02/Shantha-Headshot-1.jpg[/author_image] [author_info]Shantha Wetterhan is a certified social media marketing manager and digital content strategist. She is also an avid blogger and lover of all things social. She uses her passion for effective communication to engage and inspire audiences.[/author_info] [/author]