How to Grow Your Holiday Sales with Pinterest Marketing Expert Anna C. Bennett

I had a blast interviewing Pinterest Marketing Expert Anna C. Bennett. I interviewed her on The Competitive Edge Show via blab. Anna shared her insight on how to grow sales this holiday season with Pinterest!

Subscribe to The Competitive Edge Show HERE!

Anna Bennett is the owner of White Glove Social Media and co-founder of True North Marketing. As a Pinterest expert, she helps businesses supercharge traffic and sales growth wtih Pinterest. Anna is one of the few Pinterest marketing experts worldwide endorsed by Pinterest themselves.  Anna is the author of Pinterest Marketing For Business Master Online Course and How To Become A Pinterest Account Manager and has been featured in Forbes Magazine.

Pinterest is a great place to drive sales and cut through the noise that surrounds the busy holiday marketing season.

Here are some reasons why you should choose Pinterest to increase your sales this holiday season:

  • 47 percent of US online shoppers say they bought something as a direct result of a Pinterest recommendation.
  • A lot of shoppers use Pinterest. This means that if you are on Pinterest with them, it gives you a chance to engage with your target customers and drive traffic back to your website.
  • Pinterest allows you to interact with people who are pinning images from your website.
  • Pinterest provides great SEO. Google loves Pinterest and readily indexes boards and pins. This makes it easier for your Pinterest activity to show up on the first page of Google search results.

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34 Comments

  1. Clo Nevaeh on October 29, 2015 at 10:52 am

    I never would have thought about using Pinterest for my sales. I’m a designer and this would be perfect! I’m so glad I came across your post. I’m going to use these tips.



    • Shantha Wetterhan on October 29, 2015 at 11:15 am

      I’m glad that this can help you Clo. Good luck and happy pinning!



  2. Robin Rue on October 29, 2015 at 10:52 am

    I think Pinterest is huge, especially for people who are crafty or really great cooks. It is a great way to reach a large audience.



    • Shantha Wetterhan on October 29, 2015 at 11:15 am

      Yes, Robin. It is a must have for many brands.



  3. Tammy on October 29, 2015 at 12:42 pm

    Pinterest has always been my blogs biggest reason for readers. My favorite social media.



    • Shantha Wetterhan on October 29, 2015 at 1:18 pm

      Mine too Tammy! I setup a special blog board for my company and it helps to drive a lot of my traffic.



  4. Saving Common Cents on October 29, 2015 at 1:23 pm

    I get totally immersed in Pinterest, personally, so I can definitely see how it would make for a great sales resource. I’d love to learn more about how to drive some more traffic to my boards.



  5. Brionna G on October 29, 2015 at 7:16 pm

    Pinterest is a great platform to see various products/items people are actually using/making. Using Pinterest to boost business makes perfect sense.



  6. Terri Ramsey Beavers on October 29, 2015 at 9:29 pm

    I love Pinterest and the opportunities it has provided for me. If I was a business, I’d use it for that as well.



    • Shantha Wetterhan on November 1, 2015 at 9:55 pm

      Awesome Terri! I am so happy that it has helped your business grow.



  7. Ryan Sales Escat on October 30, 2015 at 12:00 am

    Pinterest is very helpful, and the tips that they provide. Very awesome.



  8. Nikki on October 30, 2015 at 1:21 am

    Pinterest is the one that I mostly often to my blogs.! How great to know something new about Pinterest!



    • Shantha Wetterhan on November 1, 2015 at 9:56 pm

      Yes, it is great for inbound traffic Nikki!



  9. Erin Kennedy on October 30, 2015 at 2:39 am

    Love pinterest. This is good for traffic, not just for sales. Each can turn into $.



  10. Shanéy Vijendranath on October 30, 2015 at 8:36 am

    I really need to learn how to use Pinterest. I use it personally but haven’t bothered much for my blog.



  11. TheL's Mum on October 30, 2015 at 10:40 am

    I love pinterest but I really don’t know how to use it for my blog on a business side of things. Great post.



    • Shantha Wetterhan on November 1, 2015 at 9:56 pm

      Hopefully you can tune into the blab and find out:)



  12. amotherworld on October 30, 2015 at 11:10 am

    Pinterest is so amazing for food and craft/DIY bloggers, for sure. I need to spend more time optimizing my blog posts for Pinterest.



    • Shantha Wetterhan on November 1, 2015 at 9:56 pm

      Once you do it, you will see your blog traffic grow.



  13. Esme Sy on October 30, 2015 at 4:15 pm

    I’ve seen a lot of users set up a blog board. I think this is mainly for traffic and sales.



  14. Liz Mays on October 30, 2015 at 4:49 pm

    This is awesome. I need to spend more time working on my Pinterest content. It’s still new to me!



    • Shantha Wetterhan on November 1, 2015 at 9:57 pm

      Hopefully you will be able to catch the blab Liz 🙂



  15. Stephanie Pass on October 30, 2015 at 7:54 pm

    Pinterest is definitely my favorite social media. But, I use it for recipes and DIY. I never thought to use it for products.



    • Shantha Wetterhan on November 1, 2015 at 9:58 pm

      Yes, even for what I do Pinterest hasreally help my blog traffic to grow.



  16. John Kenneth Acibedo on October 30, 2015 at 11:54 pm

    Wow this is good maybe I try this one I think this is the best way to get your target audience



  17. mail4rosey on October 31, 2015 at 10:43 am

    I don’t utilize Pinterest enough. I’m glad there are sessions out there like this one to help inform of how to better do it.



  18. Ashleigh on November 2, 2015 at 1:14 pm

    What a great article! I will have to see if I can translate this with my affiliate sales.



  19. Inspiring Kitchen on November 8, 2015 at 4:07 am

    I so need this help! I know little about Pinterest and should take the time to learn it.