3 Quick Facebook Tips for Your Holiday Social Media Marketing Strategy

 

fBholidaysHave you had time to optimize your Facebook page for the holidays?

Are you running out of ideas for preparing your Facebook page for the holiday season?

Well, here are 3 tips on getting your page updated for this Holiday Season!

The holiday season is an important time of year for businesses looking to make those major sales. According to cmo.com, 50% of holiday sales will be influenced by digital interactions such as online browsing.  In order to get in on the many opportunities available during this holiday season, it’s important to make sure that your Facebook page is ready.

Here are some quick tips on getting this done quicker than you can sing jingle bells.

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1. Decorate Your Cover Photos, Profile Photos and App Thumbnails – You should freshen up your cover page for the holidays. Don’t be afraid to incorporate special offers, gift ideas, giveaways and promotions. Your profile photo should complement your cover photo. You can use a holiday product or someone in winter clothes. You can also use your logo, but be sure to spruce it up with some holiday accents. Your app thumbnails are the little images underneath your cover photo on the bottom right side of your page. You can spread the holiday cheer by decorating these apps with customized holiday themed images.

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2. Facebook Ads – The holiday season is a perfect time to try out Facebook ads. You will want to make sure that your ad is promoting a holiday themed deal. This is the time of the year when you should to invest a little more than usual in your Facebook ads in order to get the biggest reach.

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3. Promote and Give Stuff Away – You can reward your fans and win new prospects by promoting a giveaway. There are Facebook giveaway apps that can help you with this. You can host holiday themed costume contests for your audience or use your Facebook page to highlight a popular product.

Black Friday and Cyber Monday will be here before you know it. Online shoppers are expected to spend $72.4 billion this holiday season, up $10 billion from last year. Are you ready for this opportunity? To make sure that your Facebook page will be ready, start planning for your holiday traffic now.

17 Comments

  1. Tiffany Khyla on November 13, 2014 at 8:55 pm

    I love these tips! I never even thought about making a holiday-themed banner for my blog’s Facebook page! I also love all of the ideas for doing ads this time of year. I’m so happy I read this!



    • Shantha Wetterhan on November 14, 2014 at 1:14 am

      Thanks Tiffany! Check back in and let.us know how it goes if you decide to.



  2. Sonja Sandholm-Pound on November 14, 2014 at 12:42 am

    Great tips. I need to get moving with my holiday themed cover images.



    • Shantha Wetterhan on November 14, 2014 at 1:13 am

      Thanks Sonja! I’m amazed that the holidays are already here.



  3. Olivia Schwab on November 14, 2014 at 1:59 am

    These are great tips! Love the holiday season and need to get cover photos to show it!



    • Shantha Wetterhan on November 14, 2014 at 2:22 am

      Thanks Olivia! Yes, that cover will be a little home for the holidays for your readers.



  4. Farrah on November 14, 2014 at 1:40 pm

    I love the idea of decorating the cover photo and profile picture! :]



    • Shantha Wetterhan on November 14, 2014 at 2:58 pm

      Thanks Farrah! Let us know how it turns out if you decide to do yours.



  5. It's A K Life on November 14, 2014 at 2:21 pm

    These ideas are great! I love the decorating for the holidays part.



  6. Ashley @ Wishes and Dishes on November 14, 2014 at 10:01 pm

    Thanks for all of this great advice! I used some of it today for my Facebook page 🙂



    • Shantha Wetterhan on November 14, 2014 at 10:50 pm

      Welcome Ashley! I’m so happy that you were able to use some of my tips.



  7. Shelly Browne on November 18, 2014 at 12:00 am

    So if my service isn’t the most gift-able — carpet cleaning — but gift certificates could be — what would you suggest?